While engaged in a friendly debate with someone I don't know (oh, the internet!) things eventually spiralled into general agreement, and then an interesting anecdote:

Emil Hyde Heh... on a totally tangential note, my dad once worked for a video game company that produced a STAR TREK game. For a while they were running all their story ideas past Gene Roddenberry for approval because, hey, he's Gene Roddenberry, right? But then when the Paramount executives saw the initial prototype of the game they were like "What the Hell - you can't allow the player fly into the neutral zone and start an all-out war with the Romulans!" to which the development team replied "But Gene thought it was a cool idea." to which the Paramount execs responded "Well, Gene doesn't own the STAR TREK brand."